P&O Cruises reports ‘strongest-ever’ January sales
P&O Cruises has seen its strongest ever January, with record-breaking sales volume across the board throughout the month
The cruise line also reported more newcomers have booked in January than ever before, with the Norwegian fjords and the Caribbean being recorded as the two most popular destinations.
Both saw record volumes, as well as the highest number of premium cabins booked, with more suites and balconies booked throughout January than ever before.
Carnival UK & P&O Cruises president Paul Ludlow said: “We have seen a record-breaking month for P&O Cruises holidays, with our incredible new TV campaign inspiring and encouraging viewers to book their next holiday with us.
“We have also seen a continued trend for guests booking suites and balcony cabins indicating guests are treating themselves to more luxurious cabins that offer endless views of the Norwegian fjords and Caribbean islands.”
The line’s sales were bolstered at the start of the year with an influx in bookings for weddings at sea, with the line attributing it to the growing appeal for cruising among millennial travellers.
The company saw an increase of 12 per cent of weddings and vow renewals in the year to December 2024, with more than 80 per cent of couples bringing friends and family onboard for a collective holiday.
The line said it expects wedding bookings to grow significantly again in 2025, with packages starting at £3,420, which includes hair and makeup, dining for the couple, the ceremony and associated legalities. Speciality dining, meanwhile, costs from £28 a head for a four-course celebration menu.
Ludlow said: “As cruising appeals to an increasingly younger generation, we are seeing a notable trend of more millennial couples choosing to tie the knot at sea, given that they can combine a uniquely idyllic wedding day and dream honeymoon in one, at exceptional value.”
