Princess’ Hayley Moore joins Hurtigruten as VP sales
Princess Cruises’ UK and Europe sales director Hayley Moore has joined Hurtigruten as its new vice president of sales and marketing
Moore, who was director of marketing communications UK and Europe for Princess prior to her promotion to the line’s sales lead in January 2024, was also previously senior brand manager for Carnival UK.
In her new position with Hurtigruten, Moore will lead the Norwegian coastal operator’s sales operations and trade relationships.
Moore commented: “For me, cruising has always been about discovery and connection. These values are deeply personal and ones I see reflected in Hurtigruten’s experiences for so many guests.
“I’m honoured to join Hurtigruten and excited to share our stories and experiences with new audiences. I look forward to collaborating with such a talented team to elevate our sales and marketing strategies, connect with guests in new ways, and drive the next wave of growth.”
“We’re immensely proud of Hayley and all she’s achieved during her time at Princess Cruises,” said Eithne Williamson, vice president Princess Cruises UK & Europe. “Her leadership, drive and passion have played a key role in shaping our sales strategy and strengthening our partnerships. Hayley will be greatly missed, and we thank her for her significant contribution. We wish her every success in this new chapter with Hurtigruten.”
During her tenure with Princess, she played a crucial role in bolstering the line’s agent partnerships amid the launch of the company’s new Sphere class, which saw the introduction of Sun Princess in 2024 and Star Princess, which debuted earlier this month.
Iain Powell, chief commercial officer at Hurtigruten, added: “We are thrilled to welcome Hayley to the team. Her impressive experience across both sales and marketing, combined with her deep understanding of the trade and consumer landscape, make her the ideal leader to accelerate our growth in these key markets.
“Hayley’s strong commercial acumen and extensive industry relationships will be invaluable as we continue to inspire more travellers to explore the Nordics with Hurtigruten.”
Earlier this year, Hurtigruten saw its UK summer trading grow by 25 per cent compared to the same period last year, fuelled by a surge in bookings for its Signature voyages.
The cruise line also reported a 10 per cent increase in the number of British guests between 1 June and 28 August, while its Signature Nordic coastal voyages saw a 75 per cent increase during the same period.
