Riviera Travel has unveiled a new digital AI tool to support agents by providing sales tools, email templates and reducing admin time

Embedded within Riviera Explorer, RIVA AI is designed to help the trade manage enquiries by uniting training resources, marketing materials, and product expertise in one platform.

Vicky Billing, director of trade & partnerships UK & Ireland, said: “RIVA AI marks a bold step forward in how we support our trade partners, and represents an industry first. We understand that agents are constantly juggling multiple priorities, and RIVA AI is designed to make selling simpler, smarter, and more efficient.

“It combines the power of Riviera’s dedicated trade team with intuitive technology, giving agents the tools and support they need for success. Built from direct feedback from our agent committee, RIVA delivers instant, intelligent assistance that empowers agents to sell with confidence. It’s a clear reflection of Riviera’s commitment to leading the way in trade innovation.”

Amanda Docherty, head of UK Trade, added: “RIVA AI is a major leap forward in how we support our trade partners. It’s built by agents, made for agents, giving them instant access to Riviera’s knowledge and creativity, whether they’re crafting a social post, replying to a customer email, or handling a tricky objection. Imagine you are struggling for inspiration for your next Facebook post, just ask RIVA AI! And this is just version one; we’ve got big plans for 2026.”

Sharon Ingle, retail marketing manager, Fred. Olsen Travel, said: “I’ve had an early heads-up on RIVA and it sounds transformational – a fantastic support for travel agents. I can’t wait to see it fully in action.”

Zoe Edwards, commercial manager at Advantage echoes this sentiment: “We’ve had an early look at RIVA and it’s set to be a real game-changer and a brilliant tool that will provide fantastic support for our members. Excited to see it roll out in full.”

The new programme will launch on 12 November.