Cruises and double Shine points up for grabs in new P&O incentive
Ahead of National Travel Agent Day on 5 September, P&O Cruises is offering the trade double Shine points and free cruises
As part of the new campaign, travel agents have the chance to win two holidays, one for themselves and a guest, and another for a fellow agent of their choice.
Between 5 and 8 September 2025, agents can enter the competition by tagging a colleague in a P&O Cruises National Travel Agent Day social media post and explaining why they deserve to win. Both the nominator and nominee will be entered into the draw.
Ruth Venn, P&O Cruises associate vice-president, sales and distribution, said: “National Travel Agent Day is the perfect opportunity for us to recognise and reward the passion, expertise and hard work of our trade partners.
“This year, we wanted to go even further – not just doubling rewards, but also giving agents the chance to celebrate one another with two unforgettable holidays.”
Each winner will board a seven-night cruise in a balcony cabin on a round trip sailing from Southampton. Destinations include the Norwegian fjords, Northern Europe, Spain and Portugal.
Nominees don’t need to work at the same agency but must be members of the Shine Rewards Club to claim their prize and winners do not need to sail together.
Additionally, agents who book and spin a Select Price holiday between 5 and 8 September will earn double Shine points. Points can be redeemed against P&O Cruises holidays or exchanged for high street vouchers.
